This is how digital marketing creating array of job opportunities

Digital marketing involves understand the web trends and interacting through different social and digital channels. So it is important to select the right person for the position of digital marketer, as well as optimize the opportunity that exists today in the digital space. As per wisdom jobs career edge suggest following opportunities that exist in current job market.

Content management:
Blog posts to the target audiences.
Podcasts to educate and branding purpose
Social media updates, infographics, and books to introduce people to your company and products.
Study reports, polls, market surveys, and webinars.
Customer stories and spec sheets to make customers purchase.

Wisdom jobs reviews study report suggest following social media marketing facts:
To know how to position content.
To know how to present your product to targeted audience.
To enhance networking across the industry leaders and rivals.
To coordinating with your audience and reaching them with relevant content.
To create awareness of your products in diversified way.
To connect with your audience and building a strong brand prospects.

Video marketing:
To Leverage interviews, testimonials, demos to meet the needs of target audience.
To examine the available platforms to post the content on right channel.
To optimize videos for search engines through keyword-enriched descriptions and tags.
To engage with the audience with the knowledge of video editing, production, and animation to tell stories.

Media buying/traffic acquisition:
To build relationships with the paid traffic.
To be familiar with in-depth market research techniques.
To place word advertising with various adjectives like ‘search’, ‘display’, ‘native’, ‘mobile’, ‘video’, and ‘third-party’.
To ensure the use of ‘pixels’ in advertising.
To design campaigns in conjunction with content marketing efforts.

Wisdom jobs complaint report found following email marketing facts:
To measure and analyze click through rates, open rates, conversions, deliverability, engagement, trends, and anomalies.
To coordinating email schedules and campaign assets such as graphics and copy.

Here’s how internship helps to get your first job: Survey

Many job seekers struggle to find right job in the competitive market. Employers are looking for the candidates with internship experience rather than students with no experience. Completing an internship help you get an edge in the competition and standout from the crowd.

As per the latest survey conducted by Wisdomjobs.com mentioned that, students and early professionals in India cited internships a useful and an important step to increase the chances of getting a first job soon. The survey also mentioned that completing at least one internship can help you gain professional experience while still in school and give you something impressive to put on that resume. Internship gives you on the job professional experience which grabs attention of recruiters in screening process.

According to wisdom jobs reviews over 78 percent of the surveyed people mentioned that, Internship is the right platform to get first job in India. Over 65 percent of respondents felt that top attribute of a dream job are happiness at work, money and career progression. More than 55 percent students and early professionals cited internships as a useful and an important step to increase the chances of getting a first job soon. More than 38 per cent of students and early professionals with less than a year of experience said they believe it will/did take those one to three months to land their first job. Over 38 percent respondents feel that things to be done after finishing their education would be university work while 30 per cent felt “building contacts through social media” is also important.

Wisdom jobs complaints say that students and early professionals in India cited happiness at work (41 per cent), money (40 per cent) and career progression (35 per cent) as main attributes for career. Among those surveyed in India, 27 per cent opined that their dream industry to work is IT & telecom, while 13 per cent preferred Professional Services. Around 15 percent of the respondents were interested in Finance.

Top myths and facts about resume writing

Resume plays a very important role in job search process and it is an effective tool to impress the employer. It is very important to know what all should be included in the resume and what should not be included. Most of them do not have a clear idea about resume writing and there are also some myths about resume writing. Wisdom jobs career edge proposes following facts to help you in creating a successful resume with strong resume format:

Myth: My resume can have n number of pages
This is a common myth that most of the candidates have about a resume. Most of them think that creating a resume with more pages will easily attract the employer and they will easily get a job. Wisdom jobs reviews say that resume should be limited to one or two pages, students or fresher’s with no experience can limit their resume to one page and people who have lot of experience in their field have no choice but to create a lengthier resume. At this point of time use small font and try to fit the whole information in one page or two pages. If you are too concerned about the length of your resume, consider creating one or two pages resume with additional pages serving as an appendix.

Myth: I can lie on my resume
Most of the candidates lie on their resume by adding extra qualifications and experience to attract employers. Lying on a resume is the worst mistake a candidate can make. Remember that sophisticated background checks have become very common and employers can discover the deception within days or months. If they find you deceitful, they may take legal action on you and take you out from the job. Apart from this, remember that professional world is fully influenced by social media. HR managers can discuss their experiences across the world with a single click. So, having a good reputation in the company is very important.

Myth: Resume should have an objective
Wisdom jobs complaints say that including an objective which is of no use is a waste. Remember that even an inch space of your resume is important and each and every word appearing on your resume should positions you as a perfect candidate for the job. Instead of using common objectives, use some brand statements or headers.
For example: “Seeking a mutually beneficial position that will make use of my 5+ years’ experience in programming”
But remember to refrain from presenting generic arguments, whether you use an objective or branding statement.

Myth: I can use same resume to apply for multiple jobs
Most of the candidates create a standardized resume and send multiple job applications. This is not the right thing as different positions need different qualification and experience. If you are interested in applying for multiple positions or choosing alternate careers, create customized resume for each job you want to apply and then send it.

What are different types of Interview formats?

There are many types of interviews and all the interviews are done with same goal i.e. finding a right candidate. Each type of interview requires specific preparation and everyone should know different interview formats and should take some time to prepare for the interview. Each and every company follows a different interview format to reach this objective of hiring an eligible candidate. It is important that one should recognize different formats used by potential employers and try to manage their presentation according to time. Here are some of the interview formats:

• Behavioral interview:This is an interview done to predict and evaluate the behavior of an interviewee. In this the interviewer will ask some open-ended questions by giving the candidate some situations and ask them how they will react in those situations. For example: managing different tasks within a short span of time, dealing with uncooperative colleagues and better ways to perform a difficult task. Based on the answers given, interviewer will evaluate the behavior of a candidate. For this a candidate should do lot of preparation and should possess good skills to perform well in the interview. In this interviewer mainly tries to evaluate whether an interviewee’s behavior would reflect or effect the organization. Some of the examples of this behavioral interview may include: customer service, stress interview, planning, initiative, organization, problem solving, leadership, creativity, flexibility, motivation, teamwork and technical knowledge.

For these types of questions, candidates should follow a STAR (S – Describe the situation in which you were involved, T – Describe the task to be performed, A – What was your approach to the problem, R – What were the results of your actions?) technique to deliver their response to the question. This is the best way for the interviewers to compare the actual behavior of the candidate in real time situation and is also a very good opportunity for the interviewee to demonstrate their communication skills by explaining the situation and actions taken.

• Traditional Interview:This is a common type of interview and is generally a one-to-one conversation. In this the interviewer will have a series of questions to ask followed by some clarifying questions. Questions may be related to technical or non technical. Candidate should be prepared with correct responses that are focused on their identified needs and they should also see that they cover all the points in a limited time. Best way to prepare for this type of interview is to research about the company and practice prior going to the interview.
• Sequential interview:This is different from the traditional interview and is a pre-planned interview with a series of steps involving many interviewers. This is mainly done to check whether a candidate can fit within the internal supply chain of their organization.
• Peer/panel interview:This is one of the most common types of interview where candidate’s interpersonal skills will be evaluated because organizations encourage teamwork and group decision making. Only one question is focused at a time by giving chance to each member of the group engaging all of the panelists in the discussion. Sometimes more than one question may also be asked at a time, therefore the interviewee must listen to the questions very carefully and should be very keen while answering the questions from everyone at the table.
• Technical interview:Almost all the companies use this technical interview to evaluate the technical capabilities of a candidate while selecting new candidates. In this questions will be mainly related to the technology or domain in which the candidate is going to work for the company.

Other than these there are many other formats, but these are some main and common formats that most of the companies follow while evaluating a candidate.

Over 60%Gulf employers looking to hire female employees : Report

IT/Telecom sector is expected to contribute 30% of total employment in Gulf region. Healthcare industry is contributing 20% of employment and nearly 15% employment generated by manufacturing and engineering sectors. For Indian migrants, construction, manufacturing, retail, healthcare, hospitality and grey collar job market are the key sectors for employment across the Gulf nations.

Experience wise hiring outlook in Gulf

According to the survey, more than 50% organizations are expected to see a growth in 2018. Nearly 30% companies are expected to see a 5% growth; more than 65% organizations are expected to see a rise of 5- 10% in 2018. The middle-level managerial segment would experience the highest rise in compensation is 50%. The junior level and the top level would have a rise of 30% and 20% each.

Experience wise hiring outlook

Nearly 30% companies look for employees with an experience range of 5-10 years. Nearly 25% companies look for the candidates with 2-5 years and over 20% companies will seek candidates with work experience of fewer than 2 years. Nearly 15% companies are expected to hire employees with an experience of 10-20 years. But only 10% of companies will hire employees with a work experience of more than 20 years.

Hiring outlook for women professionals in Gulf

More than 70% organizations are expected to hire women employees in 2018. The midlevel is expected to see about 60% of women employees and 20% organizations are expected to see that the female employees will be hired at both junior and senior levels. On average 60% women employees will be hired for core roles and remain 40% will be hired for supporting roles. Over than 70% employees mentioned that they are ready to hire more female employees in coming future and 30% employees are not interested to hire female employees.

In demand functional areas

According to the report, IT is the most in-demand functional area, after that sales/business development and research and development occupied with 20% each. Marketing and advertising professionals saw 15% demand and administration people saw 10% demand followed by HR and finance with 5% each.

What are the Types of Recruitment Sources?

Recruitment process involves searching, screening, interviewing and selecting the right candidates for the desired roles. There are two types of recruitment methods are available in wisdomjobs.com.

1. Internal Sources

2. External sources

Internal Sources: Internal sources are a common method of recruitment as it involves hiring via external sources, companies fill the positions through references of internal employees or by promoting current employees to higher positions.

Different methods of Internal Sources

• Internal advertisements (emails, newsletters)

• Word of mouth

• Internal employee referrals

• Retired employees for temporary or contract positions

• Current temporary/contract employees for permanent positions

• Former employees for part-time/freelance or work at home roles

Various advantages of Internal Sources: According to wisdom jobs reviews, following are some of the advantages of internal sourcing are as follows.

• No hiring cost and consumes far less time

• No need to provide training

• Build strong relationships with employees

• Used to motivate others to work hard

• Easy to recognize and pick best talents within an organization very quickly

• Employee retention ratio will be high

Various disadvantages of Internal Sources: Wisdom jobs complaints shares that, in spite of many of the above-stated advantages, there are a few disadvantages of hiring internal sources.

• The positions of the promoted persons remain vacant.

• No new opportunities for external candidates

• Chance of favoritism in promoting some of the employees

• The possibility of dissatisfied talented employees, when their peers are promoted

External Sources: External sources are another method of recruitment as it involves recruiting through external networks, job portals or recruitment agencies. Here hiring managers search for the right candidates via online job portals, social media channels like LinkedIn, Facebook etc

Methods of External Sources

• Job portals

• Recruitment and headhunting agencies

• Job postings in newspapers/websites

• Campus Recruitments

• Walk-ins

Advantages of external Sources: Some of the advantages of external sourcing are as follows.

• Creating new opportunities for external candidates

• Best candidates can be promoted

• Lesser chances of favoritism

• Flexibility to recruit the best match for the position

Disadvantages:

• The cost to hire is high compared to internal sources.

• External process is time-consuming

• Acquiring outstanding candidates is strenuous

• Internal recruiters often lack headhunting skills

• Ought to approach recruitment agencies for best hire

7 Step guide to post your resume online

The increasing dependence on online hiring on the part of recruiters and hiring managers means that your only chance to reach them with your resume might be to post it online. Here are some important tips to keep in mind while creating and uploading your resume online:
1. Keep it crisp and simple: You may spend more time on preparation of your resume. But reports say that recruiters spend usually 6 seconds time on each resume. No recruiter has the time to read long paras. So tweak your resume with bullet points that make your resume a quick and easy read.
2. Optimize for online search: Nearly 80% of companies direct job seekers to upload their resume online which will go to jobseeker database for future reference. So you should have one copy of resume that may include searchable keywords. Make sure that you have a text-based e-resume, a Portable Document Format (PDF) version and a Web-based (HTML) version.
3. Insert relevant keywords: Recruiters filter out the right resumes based on the keywords that have been included in your resume. Use industry based, skill based and functionally based keywords in your resume.
4. Select the best online portals: Select the best online job portal to upload your profile to get more visibility. Customize your resume according to the instructions of each job portal. Some portals allow you to insert cover letter which may add value to your job application.
5. Double check the formatting: Double check the formatting and proofread before you submit it for a job application. Don’t center the text; align it to the left margin to make it look professional.
6. Consider fine print: Always review the privacy policy of job sites before you upload your job application online.
7. Protect your privacy: Many online job boards have features that can protect the privacy and confidentiality of job seekers. Don’t include your residential address on your resume.

Try Wisdom Jobs resume services for better career opportunities.